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Karalyn Zamora

Director of Digital Marketing & Growth
Gravity Products

Karalyn Zamora, Director of Digital Marketing and Growth at Gravity Products - Gravity Products specializes in sleep and wellness products - they're most famously known for Gravity Blanket, named by Time magazine as one of the best inventions of 2018. They've also been featured in Entrepreneur's "10 Genius Marketing Campaigns That Went Viral", Digiday, and Business Insider. She oversees social, paid digital media, influencer strategy, and product development. Prior to Gravity, she was the Digital Marketing Manager for Tao Group Las Vegas, overseeing the hospitality chain's digital advertising efforts along with influencer partnerships. She began her career as a member of American Apparel's e-commerce team, where she helped build the brand's e-commerce experience and customer acquisition strategy.

Karalyn Zamora’s Session(s):


9:50 am–10:30 am — Wednesday, April 29, 2020

Panel: Creating Meaningful Social Media Relationships through Content

This panel will discuss best practices and case studies on topics including:

  • Creative processes for content focused on relationship-building
  • How to recognize and honor highly engaged audiences
  • Opportunities for content to play a huge role in brand trust and loyalty
  • Most valuable data metrics for getting a sense of which content is resonating best with your audience (and what to do with those metrics!)
  • Recapturing unengaged followers who may have stopped seeing you in their newsfeed
  • Organic strategies for capturing new followers vs maintaining relationships with longstanding followers

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