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Joel Beckett

Chief Executive Officer
The Outloud Group

Joel Beckett is the founder and CEO of The Outloud Group, a Detroit-based Influencer Marketing Agency. Prior to launching the company in 2007, Joel worked in Detroit Public Schools as an English teacher. His zeal for personal betterment, education, and access to knowledge prompted him to found The Outloud Group - originally producing quality content around philosophy, politics, and economics. While he was early in the podcast space, he found an enormous opportunity working with brands to meaningfully engage influencers to advocate for their brand. He loves helping brands craft stories and connecting them with influencers who can tell those stories compellingly and authentically.

Joel Beckett’s Session(s):


11:50 am–12:30 pm — Thursday, April 30, 2020

Session: Measuring the Impact and Performance of Your Influencer Programs

In this session, you will learn how to measure the true value of your influencer marketing campaigns and then scale them impactfully. With more than 10 years of experience working with brands in the space, The Outloud Group has been able to determine the key obstacles that keep brands from success with influencers: traditional attribution models, and measurement. Using examples of successful and impactful campaigns The Outloud Group ran with brands including Grubhub, Wix, and SimpliSafe, the agency will guide you through a new model that will revolutionize your marketing mix, and reveal value that you can confidently measure and adjust for. Every brand deserves to understand its potential to scale, and this session will give you the tools to do so immediately.

Key takeaways include:

  • The major barriers to influencer marketing and best practices for influencer success
  • How to effectively measure your influencer marketing efforts across all channels
  • Predictions for the future of influencer measurement

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