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Andy Pondillo

Social Media Supervisor
BarkleyREI

I’m a former radio host turned social wizard, who has seen it all. I’ve embraced a journalistic storytelling method. From creative to copy to hashtagging, I’m confident there is an exciting story to share for every business.

Andy Pondillo’s Session(s):


1:30 pm–2:10 pm — Thursday, April 30, 2020

Blending Organic Content and Advertising for Better Performance and Engagement

In a paid era of social media, many advertisers are positioning huge budgets into ads. From brand awareness to clicks to conversions, the advancement of our industry has blown up faster than we can blink. With that, sometimes advertisers are losing the social media flair in favor of bigger productions. But what if we combined hard advertising with classic social media experiences?

 This presentation is designed to teach users how to drive a narrative to their audience through classic storytelling methods reimagined for a social media landscape. I want you to not only learn how to gain an interested party, but how to engage them over a personalized journey on your page.

Takeaways include:

  • How a well-written copy and creative can create long-form conversions.
  • Explaining how a complete story can be told on social media in less than five seconds.
  • Using storytelling methods that keep a user intrigued during the paid social media revolution.
  • How to minimize your costs when building a successful plan and why it matters.

Check out our early bird ticket prices!
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