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Lauren Hurt

Senior Manager, Influencer Marketing
Home Chef

Lauren is a Chicago-based marketer specializing in direct response influencer marketing and social strategy. Lauren developed her passion for the influencer space during her time at public relations agency, Weber Shandwick, working with grocery, telecomm and commodities clients. She launched and continues to lead influencer marketing efforts at Home Chef, a meal solutions company serving customers both online and in Kroger stores nationwide. Lauren and her team have managed thousands of influencer relationships on behalf of Home Chef, ranging from the micro-level to large scale, celebrity partnerships. In a period of two years, Lauren scaled the influencer program from a handful of monthly partners, to more than 300 unique posts per month,  to become one of Home Chef's leading sources of new customer acquisition and content development.

Lauren Hurt’s Session(s):


3:30 pm–4:10 pm — Wednesday, April 29, 2020

Brand Case Study: Creating Home Run Partnerships: How Home Chef Found a True Collaborator in Andrew East

Influencer marketing has exploded in recent years and it is no secret why. Brands have realized the value of influencer partnerships and are dedicating a sizable portion of their marketing budgets to content creators that align well with the brand and their target market. Creators can leverage their skills, expertise and social presence to monetize their influence, while brands are able to reach new and key audiences in unique ways. 

Join Abrams Artists Agency agent Jade Sherman, creator and influencer Andrew East, and Home Chef influencer marketer Lauren Hurt as they demonstrate what a successful partnership looks like. Learn how to employ specific strategies that are mutually beneficial and result in a win-win situation for both the creator and the brand.

Takeaways include:

  1. The agent’s vital role in identifying Home Chef as the right match for creator Andrew East.
  2. The value of trust that companies have in the creators they choose to represent their brand
  3. Understand the main goals of each party, how they differ from one another, and how to approach them
  4. Integrate in different ways that go beyond social media platforms and have potential crossover

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