Amber is a senior content consultant for LinkedIn, and a 20-year B2B marketing executive with past leadership roles in high-growth technology companies, professional services firms, and nonprofit organizations.
Her love for digital has allowed her to work across every aspect of marketing, from strategy to communications, product marketing, brand, sales enablement, and content. She’s successfully orchestrated multi-million dollar campaigns, built and led high-growth marketing organizations, and launched and accelerated international brands from the ground up.
Amber’s experience advising enterprise businesses across B2B and B2C - including companies like Dell, McDonald’s, Accenture, SAP, Walmart, and American Express- as well as growth businesses gives her deep perspective about how digital media, content marketing, and online channels are shaping marketing and challenging organizations to adapt to new ways of reaching and engaging their customers.
Amber is also the co-author of the best-selling book The Now Revolution, helping companies navigate the fast-moving world of social media. She delivers dozens of keynote speeches on digital marketing and transformation at industry conferences and private events every year.
When she’s not working, Amber is a single mom to an incredible daughter, an equestrian, a rescuer of pit bulls, and a freelance writer.
Amber Naslund’s Session(s):
2:20 pm–3:00 pm — Wednesday, April 29, 2020
B2B doesn’t have to be boring. Despite what we might think (and sometimes see), it’s critical for B2B brands to captivate their audiences, connect on a personal level, and create personality and distinction so they can be memorable and engaging. But what does it take to do that, exactly?
Seasoned marketing exec Amber Naslund of LinkedIn will break down the essentials of breakthrough B2B content including: