Speaker details coming soon!
Kate Senie’s Session(s):
2:20 pm–3:00 pm — Wednesday, April 29, 2020
Panel topics include:
- Influencer Selection, Vetting, and Content Review: Best Practices
- Identifying and Fostering Authentic, Ongoing Alignment Between Brands and Influencers
- Contractual Must-Haves: Revisions, Morals Clauses, etc.
- The Best of Both Worlds: Integrating Brand Messaging with an Influencer's Unique Style and Voice
- Getting on the Same Page: Individual Influencer Kick-Off Calls and Personalized Campaign Briefs
- Preparing for the Worst: Establishing Pre-Approved Alternates.