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Kate Senie

Manager, Social Media and Influencer Marketing
MassMutual

Speaker details coming soon!

Kate Senie’s Session(s):


2:20 pm–3:00 pm — Wednesday, April 29, 2020

Panel: What You Should Know About Brand Safety and Alignment before Launching Your Influencer Campaign

Panel topics include:

  • Influencer Selection, Vetting, and Content Review: Best Practices
  • Identifying and Fostering Authentic, Ongoing Alignment Between Brands and Influencers
  • Contractual Must-Haves: Revisions, Morals Clauses, etc.
  • The Best of Both Worlds: Integrating Brand Messaging with an Influencer's Unique Style and Voice
  • Getting on the Same Page: Individual Influencer Kick-Off Calls and Personalized Campaign Briefs
  • Preparing for the Worst: Establishing Pre-Approved Alternates. 
 

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