Juan De Anda is an expert in trend forecasting and editorial content, specializing in paid and organic social media. Having an educational background in print and online journalism, his editorial career focused upon finding the element of human interest that not only elicit reactions with audiences but generate a genuine connection amongst readers to stories, viewers to content, and consumers to brands.
He has been an integral part of building the social team and capacities at Orcí—acting as a resource of investigative research and intuitive insight. He has led efforts in content development, influencer identification, branded content, audience gauging, experiential activations, and post-campaign reporting. His experience in diversity and inclusion has helped major brands maintain a presence in the U.S. Hispanic and LGBTQ communities.
Juan has worked in many capacities at publications as a cultural correspondent with SF Weekly, Arts and Culture editor with digital news startup SFBay, and as a reporter and translator for California’s longest-running Spanish-English publication El Tecolote.
Prior to Orcí, Juan served as first-class liaison with Australian airline Qantas and flew around the world with the goal of traveling to 30 countries before turning 30.
Juan De Anda’s Session(s):
9:00 am–9:40 am — Thursday, August 13, 2020
More than 90% of Millennials are active users on social media with an estimated buying power of $65 billion (Nielsen) and GenZ has eclipsed this with an estimated $100 billion buying power. There is a lot of chatter about emerging social media channels and where brands and curators should make their investments in 2020 and beyond to tap into these key audiences that have a tremendous impact on the future of our economy. With an increased focus on community, privacy, snackable and video content and authentic experiences, hear how brands and creators are thinking outside the box to get the most impact.