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Sarah Pennington

Brand Manager
ABLEnow

Sarah Pennington serves as Brand Manager for ABLEnow, the national tax-advantaged disability savings program offered by the Commonwealth of Virginia and administered by Virginia529. With accounts in all 50 states, ABLEnow is one of the fastest-growing ABLE programs in the country. Sarah is honored to help build this entirely financial product that can empower millions of Americans with disabilities to save for their future – just like everyone else.

Prior to joining ABLEnow in 2016, Sarah worked in communication roles for state agencies including the Virginia Department of Agriculture and Consumer Services, the Virginia Museum of Fine Arts and the Virginia Economic Development Partnership. Her private-sector experience includes marketing positions with Capital One and the Walt Disney Company.

Sarah holds a Bachelor of Arts in Communication from Virginia Tech and a Master of Science in Integrated Marketing Communications from West Virginia University. She is Accredited in Public Relations and a Certified Direct Marketing Professional. 

Sarah lives in Richmond, Va. with her husband and toddler son. 

Sarah Pennington’s Session(s):


9:50 am–10:30 am — Thursday, August 13, 2020

Panel: Best Practices in Campaign Management and Creative Strategy

Get the latest advice on creating and executing a best-in-class influencer marketing campaign strategy, from first steps to tips for long-lasting success. In this panel, brands and agencies will learn the importance of a great content angle and providing the right kind of influencer direction that still leaves room for personal style and creativity. With examples of how best to integrate influencer marketing into an overall brand plan and takeaways for designing a campaign brief and prioritizing QA, influencer experts and amateurs alike will learn valuable skills for bringing their next campaign to life.


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