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Samantha Howe

VP Content & Community
Grove Collaborative

A seasoned brand marketer with over two decades of experience working with fortune 500 companies including Nokia, Sony, Samsung, VW, Wrigley & Google, Samantha has spent the last few years helping to build Grove Collaborative into a household name. Recently highlighted as the next Billion dollar start up, Grove is seeking to bring green & sustainable household products to all families across America.

In her role as VP Content & Community, Samantha oversees all aspects of Grove’s brand, experiential, community & social marketing across all their product lines & service. She is responsible for creating the company’s innovative Influencer program, and highly engaged social channels to build Grove’s brand awareness, and loyal customer following.

Prior to Grove, Samantha was running her own SF based consultancy creating innovative social solutions for clients like Google, Acceleration Partners, Bacardi, Capital One & Hershey’s, and she spent over 7 years working in London at Mediacom & Sony Music creating Entertainment partnerships between some of the world’s biggest brands & artists.

A native of the United Kingdom, Samantha now lives in San Francisco with her husband, 3 kids and lovable dog.

Samantha Howe’s Session(s):


9:50 am–10:30 am — Thursday, August 13, 2020

Panel: Best Practices in Campaign Management and Creative Strategy

Get the latest advice on creating and executing a best-in-class influencer marketing campaign strategy, from first steps to tips for long-lasting success. In this panel, brands and agencies will learn the importance of a great content angle and providing the right kind of influencer direction that still leaves room for personal style and creativity. With examples of how best to integrate influencer marketing into an overall brand plan and takeaways for designing a campaign brief and prioritizing QA, influencer experts and amateurs alike will learn valuable skills for bringing their next campaign to life.


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