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Erin Person

Business Affairs Lead

Erin Person is a legal and business affairs expert from Los Angeles, CA now primarily based in the Chicagoland area. Having over 11 years of experience in the media and entertainment industry, she knows firsthand how important it is to ensure proper legal protections are in place to shield your brand from legal exposure when conducting an influencer campaign. Erin joins us with both agency and production company experience. She has managed a large volume of digital influencer media campaigns on today’s major social platforms with some receiving over 120 million impressions. 

Erin’s career uniquely spans across-section of transactional disciplines, from advertising and marketing to digital licensing and production within the food and beverage, television and advertising industries. She has worked for some of the most influential companies including Red Bull, Starcom, DirecTV and Fox Television Networks. She is also the author of the book Create to Create: A Journey to Entrepreneurship and the founder of ConnectEO Network, a digital network providing entrepreneurs with a collaborative community and the tools they need to build, grow and sustain their businesses.

Erin Person’s Session(s):

2:20 pm–3:00 pm — Wednesday, August 12, 2020

Panel: What You Should Know About Brand Safety and Alignment before Launching Your Influencer Campaign

Panel topics include:

  • Influencer Selection, Vetting, and Content Review: Best Practices
  • Identifying and Fostering Authentic, Ongoing Alignment Between Brands and Influencers
  • Contractual Must-Haves: Revisions, Morals Clauses, etc.
  • The Best of Both Worlds: Integrating Brand Messaging with an Influencer's Unique Style and Voice
  • Getting on the Same Page: Individual Influencer Kick-Off Calls and Personalized Campaign Briefs
  • Preparing for the Worst: Establishing Pre-Approved Alternates. 

Check out our early bird ticket prices!
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