Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unlilever, MillerCoors and The Olympics. Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.
Recently, Gahan’s been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Entrepreneur, and Ad Age for his experience on social media platforms, the rise of dark social , SMS text marketing and influencer marketing.
Brendan Gahan’s Session(s):
2:20 pm–3:00 pm — Thursday, August 13, 2020
According to a recent study*, live streaming grew 12% in December 2019 vs the previous year. And with over 660 billion minutes of Twitch streams watched in 2019, a new breed of influencer has emerged with both the technical skill for gaming and the ability to cultivate a highly engaged community. The top gamers have become even more valuable than traditional influencers, as Twitch competitors like Mixer, YouTube Gaming, and Facebook Gaming are gaining market share by bringing influencers to their platforms. But even beyond gaming, live streaming has spilled over into other categories including music and cooking platforms, which opens up live streaming to even more audiences with unique passions and creates more whitespaces for marketers and brands.
Learn from Mekanism’s Partner and Chief Social Officer Brendan Gahan on how brands can leverage the growing focus on streaming as part of their larger social strategies, and why they’ll need to lean into fear for the largest ROI.