Joe is the founder & creator of The Pop-Marketer, where he studies popular culture to help marketers create content that doesn't suck so bad. He's worked with Red Bull, Coca-Cola, Disney, Square Enix and many more, creating marketing ideas and content strategies that don't fit the mold. He brings tons of insight into how to discover, sell, create & explode ideas using the power of pop-culture.
Joe Cox’s Session(s):
10:00 am–1:00 pm — Tuesday, August 11, 2020
If you are considering a video for a campaign, content marketing effort, or sales enablement, you need to understand what goes into producing valuable video assets. And, no, it’s not likely your iPhone 7 camera and built-in microphone are going to cut it. We know it can quickly become overwhelming with the plethora of cameras, lights, tripods, software, live streaming…well, the list could go on and on. But take heart! With a little flexing of your creative muscles and the courage to get out of your comfort zone, you can become a quality video marketer.
Joe Cox will show you how his interest in media turned into a hobby, and later became the primary form of content that got him recognized as a marketing thought leader.
During this session, you will learn about what’s involved in the planning, tools, and techniques to create killer video content that will enhance your marketing efforts, or create a brand-new channel for building brand awareness or driving sales.