Sabrina Molu is an Influencer Marketing Consultant and the editor of the award winner lifestyle blog, Simply Sabrina. Sabrina has worked with some of the most noteworthy brands across industries like Toyota, The Home Depot, Lululemon, and Sephora. Sabrina nurtures a community of over 200k readers + followers. She has been named Lifestyle Influencer of the Year by Jezebel Magazine and was a finalist for the InfluencerHER Blogger of the Year award in 2019. Sabrina has spent the last decade cultivating a community and works with brands to expand their message to women who know, like, and trust her.
Sabrina has spent her career in the depths of brand work at an agency, startup, and corporate level and now she educates brands on how to best implement Influencer Marketing practices into their content strategy.
Sabrina Molu is an Influencer Marketing Consultant and works with Fortune 500 brands and agencies to train and educate their in-house staff on how to best run successful Influencer Marketing programs. She graduated from the University of Georgia with a triple emphasis on New Media, Advertising, and Women’s Students with a focus in marginalized communities.
Sabrina Molu’s Session(s):
10:00 am–1:00 pm — Tuesday, August 11, 2020
Not only is the world of Influencer Marketing evolving, it is changing faster than ever before. With an abundance of Influencers eager to work with top brands, it is critical for marketers to be able to generate gripping campaign concepts to meet brand objectives.
In this presentation, attendees will discover three best-in-class tips for campaign ideation and collaboration along with an uncanny insight into the process of ideation from Influencers + Marketers alike.
Attendees will learn what concepts influencers respond to most effectively and how to secure the most earned media value from Influencer collaborations.
This presentation will give marketers the tools that they need to create and execute Influencer Marketing programs from brand objectives, creative brief formation, and ultimately influencer seeding and execution.