Over the past 18 years, Jenny has brought dozens of brands to life through digital and social content, including McDonalds, Nike, Coca-Cola, Kellogg's brands, P&G brands, Comcast, Motorola, General Mills, and more. Her specialty is developing meaningful and sustainable relationships, and strategic, marketing programs that engage, excite and inspire consumers.
Most recently at Edelman, Jenny led Influencer Marketing Practice for the Chicago office working across all practice areas, where she developed influencer marketing strategies, frameworks and program activation, acted as lead for the execution team, and trained internal and client teams on how to best execute their content strategy in the digital space.
She also teaches Influencer Marketing at DePaul University and guest lectures at The University of Chicago and Northwestern University, and has been featured on numerous panels, podcasts and global webinars on the topic.
In all her spare time (!), Jenny enjoys spending time with her three kids, puppy and husband in the suburbs of Chicago.
Jenny Henrich’s Session(s):
2:00 pm–5:00 pm — Tuesday, August 11, 2020