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Tuesday, August 11, 2020: Pre-Summit Workshops

Our social media trainings are three-hour deep dive sessions, built to help you get answers to your business challenges. Sessions are packed with discussions and activities will get your creative ideas flowing, along with templates and resources you can take back to share with your team back at the office.

Social media trainings are an essential part of your conference experience! Here’s why:

 We hand-pick our training facilitators that have extensive backgrounds and expertise in working with renowned brands and social media practitioners like you.

 We introduce you to the training leader prior to the start of the conference — so you can contact them directly with any questions you have or specific topics you’d like addressed during the session.

 We keep training numbers limited to ensure you have dedicated, one-on-one time with each training trainer to get your specific questions answered.

Joe Cox
The Pop-Marketer

Social Media Workshop A

10:00 am–1:00 pm — Take One, ACTION! Become a Video Marketing Superstar

Limited Seating — Registration Required

During this session, you will learn about what’s involved in the planning, tools, and techniques to create killer video content that will enhance your marketing efforts, or create a brand-new channel for building brand awareness or driving sales.


Mary Olivieri
CBD Marketing
Bob Musinski
CBD Marketing

Social Media Workshop B

10:00 am–1:00 pm — Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises

Limited Seating — Registration Required

Join CBD Marketing's Executive Creative Director Mary Olivieri, and VP of PR, Social Media and Content Marketing Bob Musinski in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier.


Sabrina Molu
Simply Media Partners

Influencer Marketing Workshop A

10:00 am–1:00 pm — How to Generate Creative, Compelling Influencer Marketing Campaign Ideas that Align with Your Brand

Limited Seating — Registration Required

Attendees will learn what concepts influencers respond to most effectively and how to secure the most earned media value from Influencer collaborations. This presentation will give marketers the tools that they need to create and execute Influencer Marketing programs from brand objectives, creative brief formation and ultimately influencer seeding and execution.


Dean DeLisle

Social Media Workshop C

2:00 pm–5:00 pm — Humanizing Your Brand with Internal Influencers – Employee Advocacy 2.0

Limited Seating — Registration Required

In this workshop, we will cover the newest scope of Influencer Development, how to empower your advocates and convert them to influencers. We will work on a methodology called “Social Teaming” to get employees selected, onboard and working on together on behalf of the brand. We will cover how to connect your inside influencers with external influencers to increase engagement in a whole new way.


Ashley Vasquez
Blue Hour Studios

Social Media Workshop D

2:00 pm–5:00 pm — How to Build and Manage a Community on Your Brand’s Social Media

Limited Seating — Registration Required

Ashley will review how to use community management to maximize your budget across paid and organic social media with a focus on Facebook & Instagram, including community management best practices that translate across platforms, and effective tools for measurement.


Jenny Henrich

Influencer Marketing Workshop B

2:00 pm–5:00 pm — Building a Data-Driven Influencer Marketing Strategy

Limited Seating — Registration Required

Details coming soon!

Seating is limited - save your seat!

Register Now!


Can I bring my team to the trainings?
Absolutely! Contact Kelly at [email protected] about group discounts for attending trainings.

Are trainings included in my general summit access pass?
No, access to these trainings is not included in your purchase of a Social Media Strategies Summit general summit pass. If you want to attend the trainings, you’ll need to purchase a dedicated ticket to that training.

How many people attend trainings?
We limit seating to 40 to make sure the training leader has time to work one-on-one with attendees. Reserve your seat as soon as possible — they fill up quickly!

Can I attend multiple trainings?
Yes! You can attend both AM and PM workshops (and you get $100 off your training day registration if you do!) If you can't make it for the AM workshop — no problem. Our afternoon training sessions start at 2pm. You can fly in same day and still catch 3 hours of jam packed learning before the summit starts.

What past attendees say about our trainings:

The trainings are worth the extra day away from the office! Great info for the extra cost.

- Katie Neuman,
Northwestern Publishing House Christian Books and Gifts

SMSS really emphasizes the collaborative innovative nature of creating social media content. I have a million new ideas that I can't wait to share with my colleagues.

- Katie Monfet,
Eastern Florida State College

Enjoyed the small workshop size, made it easy to engage, learn and speak to presenters.

- Nancy McKenzie,
Hill’s Pet Nutrition

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