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Tuesday, August 11, 2020    10:00 am–1:00 pm

Fast Track Your Social Media Content! Strategic Tips and Tricks + Breakthrough Creative Writing Exercises

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Creating engaging, storied and relevant content is more important than ever. But with tight budgets, even tighter deadlines, and your bandwidth at a minimum, it can be daunting. So, you can either regularly repeat the mantra “this is NOT fair” under your breath or you can tap into some creative and informed processes to turn your content into focused, compelling and engaging communication.

Join CBD Marketing's Executive Creative Director Mary Olivieri, and VP of PR, Social Media and Content Marketing Bob Musinski in this interactive session where you will learn proven and unique ways to access both sides of your content brain – from generating truly creative and engaging written and visual content, to organizing it all into a turnkey process designed to make your life easier. Plus, see how they’ve done the same for top companies like Whirlpool Corporation and Firestone Building Products.


TRAINING AGENDA & ACTIVITIES

In part one, you’ll learn how to free up your mind to generate must-read content via:

  • Free association exercises
  • Group storytelling
  • Yes, and…idea heightening
  • Infographics tips for writers
  • …and more

In part two, you’ll learn how to:

  • Develop an overarching content strategy that syncs with your organizations marketing goals
  • Identify relevant themes using the exercises in part one (above)
  • Define the right types of creative content for the top 4 social media platforms used by businesses and organizations
  • Understand how each platform’s unique strengths can be used to deliver on your business and marketing goals
  • Develop a content calendar that maximizes reach, yet uses your time efficiently

 

Bob Musinski
VP of PR, Social Media and Content Marketing
CBD Marketing

Mary Olivieri
EVP, Executive Creative Director
CBD Marketing

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