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Brands can often leave social at the bottom of the priority ladder - creating social content as an afterthought, rather than a core tenet of marketing strategy. In her talk, Liz will focus on ideas for keeping a robust content funnel full as a small brand with limited time, money, and design/photo resources to dedicate to keeping social fresh.
Liz will share the (free!) content calendar system she uses, tips for taking and editing photos on your phone without a photography background, and ways to create graphics without any design software. I’ll also dive into content ideas and categories that any small business can pull.