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Wednesday, April 29, 2020    2:20 pm–3:00 pm

What You Should Know About Brand Safety and Alignment before Launching Your Influencer Campaign

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Panel topics include:

  • Influencer Selection, Vetting, and Content Review: Best Practices
  • Identifying and Fostering Authentic, Ongoing Alignment Between Brands and Influencers
  • Contractual Must-Haves: Revisions, Morals Clauses, etc.
  • The Best of Both Worlds: Integrating Brand Messaging with an Influencer's Unique Style and Voice
  • Getting on the Same Page: Individual Influencer Kick-Off Calls and Personalized Campaign Briefs
  • Preparing for the Worst: Establishing Pre-Approved Alternates. 
 

Nicole Emerick
VP, Director of Social and Influencer Marketing
FCB Chicago

 

Erin Person
Business Affairs Lead
Starcom

Kate Senie
Manager, Social Media and Influencer Marketing
MassMutual

Peyton Dougherty
Chief Operating Officer
PopShorts

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