Elizabeth Franz

8:00 a.m.–8:45 a.m. PT — Thursday, October 23, 2025

Panel: Redefining Relevance: How Top Brands Use Social to Stay Ahead of the Curve

In today’s hyperconnected landscape, brands that thrive aren’t just following trends—they’re shaping the conversation. This dynamic panel brings together some of the most innovative minds in social media to explore how top brands identify, interpret, and capitalize on cultural moments to build lasting relevance. From mastering emerging platforms to crafting campaigns that feel authentic and shareable, these leaders will unpack the strategies that keep their brands ahead of the curve.

Hear from social media leaders at NFL, Nationwide, Betsey Johnson, and Link in Bio as they discuss their philosophies for building social-first brands, balancing creativity with data, and navigating the ever-changing social ecosystem. Expect real-world examples, practical insights, and a glimpse into what’s next for social media.

Key Takeaways:

• Learn how leading social teams define and apply a clear social media philosophy that drives authenticity and engagement.
• Discover how brands tap into trending cultural moments while keeping content true to their voice and values.
• Explore the tools, processes, and team dynamics that help brands identify trends before they peak.
• Understand how to evaluate and experiment with emerging platforms to stay culturally relevant.
• Gain insights into performance metrics, content formats, and creative approaches that maximize shareability and impact.