The rise of AI in social media has opened new possibilities for speed, scale, and efficiency. But with audiences demanding authenticity and human connection, the challenge for brands is knowing when to lean on automation—and when to let people take the lead. Moderated by Carley Cori, Director, Social Media and Creative Services at Stony Brook Medicine, this panel brings together leaders from Bayer, Hershey, and Procore to explore how they’re striking the right balance between AI-driven efficiency and the irreplaceable power of human voice, empathy, and creativity.
Hear how social teams are using AI behind the scenes for content ideation, social listening, and rapid responses—while still protecting trust, staying true to brand personality, and ensuring genuine connection with audiences. You’ll walk away with real-world strategies to sharpen your automation approach while making sure the human element remains at the heart of your brand’s social presence.
Key takeaways:
- Determine when to automate tasks and when to rely on human oversight
- Leverage AI to strengthen social listening, reporting, and creative development
- Preserve brand personality and voice across AI-powered interactions
- Avoid the risks of over-automation and audience backlash with practical safeguards
- Balance efficiency with empathy and trust in customer engagement strategies
- Anticipate the future role of AI in social media to keep your team prepared