Ryan Mitchell

9:45 a.m.–10:30 a.m. PT — Thursday, October 23, 2025

Following Your Social Media Marketing Gps: A Map To Navigating Social Media Attribution

Social media has broken well beyond just the functionality of a brand awareness vehicle and has shifted gears to also become a demand generation engine for your sales and marketing teams. But how do you showcase the value of your campaigns to leadership? The fuel is accurate and real-time attribution.

In this session, attendees will learn:

• How the evolution of B2B social media has gone from brand awareness to full business support with demand gen campaigns
• Ways to evaluate what KPIs you should be measuring and how to establish measuring alerts for real-time reporting
• The benefits of omnichannel campaigns towards creating multiple digital touchpoints in your buyer journey
• Developing a business case for paid campaigns that utilize your budget, but can help contribute to revenue
• Identifying and bolstering the relationship between the social media team and your thought-leaders, marketing operations and sales enablement teams