Pre-Summit Interactive Workshop
Wednesday, October 22, 2025
9:00 a.m.–12:00 p.m. PT
The Fundamentals of Running Social for Brands
In this 3-hour virtual masterclass, you’ll learn that it’s possible to jump off the hamster wheel of ineffective Social Media efforts with proven expert-level systems and processes from the strategies that built Anastasia Beverly Hills, Alo Yoga, Mattel Creations, Mindvalley Social Media, and more!
In this live and interactive virtual work session, you'll unlock the secrets to:
- Strategies used at your favorite brands
- How to run Brand Social like a world-class VP
- The Fundamentals of Running Social for Brands
- Never running out of relevant content ideas ever again
- Crafting your brand content pillars to shape your content strategy
- Setting yourself up for success by getting clear on your Social Media objectives
- Understanding that owning & implementing clear processes is what actually makes this job easy & fun!
Agenda and Activities
Introduction
- Meet Robyn
- Meet each other
Building Blocks for Brand Social
- Getting Clear on your social objectives to set yourself up for success
- Using social objectives to create your brand content pillars
- Creating a content matrix to never run out of impactful content ideas again
Robyn’s Approach to Brand Social + Self-Assessment:
- Are you/your team currently set up to scale your brand social?
- Illuminate your strengths and areas for improvement in your current strategy and workflows
- What’s holding you back from executing Brand Social like a world-class VP?
Closing Remarks & Q&A
Live Conference Day 1
Thursday, October 23, 2025
7:55 a.m.–8:00 a.m. PT
Welcome Remarks by Summit Emcee

8:00 a.m.–8:45 a.m. PT
Panel
The Reckoning and the Reset: What’s Next for Social Media Marketing in 2026?


8:45 a.m.–9:30 a.m. PT
Flip the Script: How Challenger Brands Are Turning Social-First Campaigns into Culture-First Growth
9:30 a.m.–9:45 a.m. PT
Break
9:45 a.m.–10:30 a.m. PT
How AI Is Shaping the Future of Community Management

10:30 a.m.–11:15 a.m. PT
Thought Leader Spotlight

11:15 a.m.–12:00 p.m. PT
Break
12:00 p.m.–12:45 p.m. PT
Shrink Happens: The Attention Span Content Plan
In this fast-paced presentation, discover the secrets to crafting social content that defies the scroll and speaks directly to your audience's hearts. You'll learn how to distill complex messages into bite-sized, emotionally charged stories that grab attention in 3 seconds or less, drive engagement, and ultimately convert viewers into loyal customers. Through real-world examples, actionable tips, and the latest neuroscience insights, you'll leave equipped to transform your brand's social storytelling and make every post count
What the presentation will cover:
- The neuroscience behind attention spans and instant connections
- Debunking common myths about B2B social content (it's not all dry and boring!)
- A simple, 3-part framework for structuring scroll-stopping stories
- Case studies of brands that nailed (and missed)
- Hands-on tips for repurposing existing content into snackable, impactful social assets
12:45 p.m.–1:30 p.m. PT
Modernizing Social KPI's: Introducing Velocity Level Metrics and How to Use them for Strategy
1:30 p.m.–2:15 p.m. PT
Panel
Building Communities That Stick: Retention, Loyalty, and Real Engagement
2:15 p.m. PT
Day One Concludes
Live Conference Day 2
Friday, October 24, 2025
8:00 a.m.–8:15 a.m. PT
Welcome Remarks by Summit Emcee

8:15 a.m.–9:00 a.m. PT
Beyond the Comments: Turning Fan Signals into Brand Strategy

9:00 a.m.–9:45 a.m. PT
Brand Voice versus Brand Vibe: How to Actually Sound Human on Social

9:45 a.m.–10:00 a.m. PT
Break
10:00 a.m.–10:45 a.m. PT
Small Team, Big Impact: Scaling Social Strategy Without Burning Out

10:45 a.m.–11:30 a.m. PT
Is This On-Brand? Building a Strategic Framework for Platform Evaluation

11:30 a.m.–12:00 p.m. PT
Break
12:00 p.m.–12:45 p.m. PT
Swipe Up Smarter: Paid Media Strategies That Convert in 2025

12:45 p.m.–1:30 p.m. PT
Panel
The Future of Brand Voice: Balancing AI, Authenticity, and Audience Expectations

1:30 p.m. PT
Day Two Concludes