Modernizing Social KPI's: Introducing Velocity Level Metrics and How to Use them for Strategy

HOT TAKE: Engagement rate is becoming a flawed metric in today's social media world. It can be calculated in so many different ways which then results in the metric being inflated or even deflated. This presents the problem of misunderstanding how engaging your brand's content really is or can be. Being an analyst in social for over ten years, I've seen a mindset shift in ways to measure social media posts more efficiently and effectively. There is a new era of metrics among us

 

In this session, you'll learn how we've made the shift at Autodesk from engagement rate to velocity level metrics in our content performance reporting. You will be introduced to how velocity level metrics are calculated and how they can be utilized for content strategy. This session will highlight what kind of tech stack offers them, what type of social media posts and channels they can be applied to, as well as what types of content insights they offer for a brand social strategy team