Scaling Smart: How Regulated Brands Can Build and Engage Loyal Audiences

Healthcare doesn’t just operate under regulation, it lives in it. But within that framework lies a rich opportunity: to build real trust, foster authentic relationships, and create communities that feel seen and supported. In this talk, we’ll explore what it means to grow a regulated healthcare brand without losing the soul of the message. As the voice behind Florida Blue’s social media presence, I’ll share stories, strategies, and lessons learned on navigating compliance while creating connection, building loyalty, and showing up where people need us most.

 

Key takeaways include:

 

• How to build audience loyalty without compromising on compliance or empathy
• Ways to create authentic content that resonates with members and communities
• Smart strategies for scaling reach while staying true to your brand’s purpose
• Tools that help healthcare brands listen, learn, and engage in real time