One of the most impressive aspects of your data is the fact that, at its core, it is your most malleable asset. This means that your data can (and should) provide the basis for both your initial social media plan, and the focal point of your ongoing program optimization.

In this session, we will be focusing on the multiple uses of our data, how to leverage findings in order to develop success-oriented plans and campaigns, and how to use data in order to optimize our strategies on an ongoing basis.

By the end of this session, attendees will be able to:

  • Source and structure relevant data across multiple sources
  • Identify opportunities within data that relate to key program facets
  • Leverage data in order to develop and refine elements of a social media plan
  • Analyze data on an ongoing basis in order to continually refine a social media program