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Maddie Hall

Communications Director
Northview Church

Before joining the team at Northview in 2015, Maddie worked in nonprofit promotions. Her areas of interest include marketing and leadership, specifically understanding buying decisions. Maddie is a runner, average CrossFitter and cookie dough addict.

Maddie Hall’s Session(s):


2:55 pm CDT —

ROI: Defining KPIs to Measure Engagement, Participation and What Really Matters

We’ve all heard what gets measured gets done. But, how do you determine what to measure so that you can move forward? Measuring isn’t as simple as understanding reach and engagement. Though a critical component, not everything you measure is valuable and not everything that is valuable is measurable. This session will give you the fundamentals and ideas to measure your initiatives to the goals you set. Learn how to:

  • Decipher what is valuable to your organizational goals
  • Set KPIs towards success
  • Implement insightful strategies to create engaging content
  • Understand the role marketing in the church
  • Determine what exactly is your “product” and how you “sell” it

Check out our early bird ticket prices!
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