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Michael Miller

Communications Director
Calvary Chapel Fort Lauderdale
Mike is the Communications Director at Calvary Chapel Fort Lauderdale, a multi-site church in Florida. He leads a team of creatives spanning the disciplines of design, writing, web & social media, photography, and project management. In addition to his Calvary role, Mike has also consulted with various for-profit businesses and non-profit organizations throughout the US for branding, campaigns, and all things marketing and & communications. Originally from the suburbs of blue-collar Buffalo, NY, he has now been in south Florida just as long, and you can find him playing hockey in downtown Fort Lauderdale any given Tuesday or Thursday or at the beach with his family on the weekends.

Michael Miller’s Session(s):

11:30 am CDT —

Case Study: How Calvary Chapel Harnesses Social Media for New Engagement

Every institution of faith has a message. As environments within communities change, so do strategies and tactics. This session will discuss the journey of Calvary Chapel’s brand transformation and how they use social media to deliver their message.

  • Utilize social media to change your church narrative and persona
  • Create a message that’s beyond the messenger
  • Build your social media strategy
  • Identify which platforms are essential to your organization’s message and demographic
  • Measure engagement and success that’s beyond impressions and likes
  • Convert engagement online to physical attendance

1:10 pm CDT —

Panel: On This Rock You Shall Build a Brand: Social Media Strategies for Churches and Synagogues

We’d all agree that attending religious services in person is ideal. However, with a pandemic not over… as well as a younger generation that puts less value on religious services, social media is the new fisherman's net. This session will discuss generational shifts and strategies that must conform to attract the digital congregation. Take away an understanding of: 

  • Why online services are more than a temporary COVID strategy
  • New opportunities to expand your message globally
  • The importance of engaging via social media platforms
  • Attracting the next generation by utilizing content to engage children
  • Platforms and target audiences

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