How Calvary Chapel Harnesses Social Media for New Engagement

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Every institution of faith has a message. As environments within communities change, so do strategies and tactics. This session will discuss the journey of Calvary Chapel’s brand transformation and how they use social media to deliver their message.

• Utilize social media to change your church narrative and persona
• Create a message that’s beyond the messenger
• Build your social media strategy
• Identify which platforms are essential to your organization’s message and demographic
• Measure engagement and success that’s beyond impressions and likes
• Convert engagement online to physical attendance