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Wednesday, October 21, 2020    2:55 pm CDT

ROI: Defining KPIs to Measure Engagement, Participation and What Really Matters

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We’ve all heard what gets measured gets done. But, how do you determine what to measure so that you can move forward? Measuring isn’t as simple as understanding reach and engagement. Though a critical component, not everything you measure is valuable and not everything that is valuable is measurable. This session will give you the fundamentals and ideas to measure your initiatives to the goals you set. Learn how to:

  • Decipher what is valuable to your organizational goals
  • Set KPIs towards success
  • Implement insightful strategies to create engaging content
  • Understand the role marketing in the church
  • Determine what exactly is your “product” and how you “sell” it


Maddie Hall
Communications Director
Northview Church

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