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Advertising and marketing have a historical connotation not received well in the faith community. However, every person who is preaching, evangelizing, or telling the story of their faith is advertising. But what about paying to tell that story? And where do you spend those dollars to have an impact? Today’s platforms allow us to connect on robust levels and attract individuals in ways never seen before. This session will help you decipher the steps to take to identify a course of action to: