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Wednesday, October 21, 2020    3:40 pm CDT

Paid Strategies: When Does it Make Sense to Advertise?

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Advertising and marketing have a historical connotation not received well in the faith community. However, every person who is preaching, evangelizing, or telling the story of their faith is advertising. But what about paying to tell that story? And where do you spend those dollars to have an impact? Today’s platforms allow us to connect on robust levels and attract individuals in ways never seen before. This session will help you decipher the steps to take to identify a course of action to:

  • Institute a multi-channel marketing program and identify if this is the right strategy for you
  • Set goals for omni-channel marketing and identify which strategy is the correct direction for you
  • Identify your marketing strategies and goals to create options to grow your reach
  • Harness opportunities for the trifecta of advertising (earned media, owned media and paid media)
  • Maximize advertising dollars for reach and engagement with proper KPI’s

 

Oliva Hamp
Online Community Manager
Gateway Church

Tia Bowen
Director of Digital Connection
Gateway Church

Clint Lewis
Director Communications
Gateway Church

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