As the former Head of Creative Solutions at Google/YouTube, Charlene led the creative go-to-market strategy for the Global SMB sales organization. She drove the vision and development of Google’s video creative resources for small-to-medium businesses, enabling access to affordable, high-quality video creative.
Prior to this, Charlene established the Brand Evangelist & Executive Strategy team to accelerate Agency and C-level client relationships through YouTube Brand Workshops. She was responsible for brand workshop strategy, curriculum and managing operations of the global team based in San Francisco, New York City, Dublin, Sydney and Tokyo. Charlene spent an additional 8 years at Google managing partnerships with some of the world’s largest technology brands including Intel, Adobe, Lenovo and McAfee.
Prior to her time at Google, Charlene spent 4 years in print and radio sales in New York City supporting clients like Mars, Kraft, WWE, General Motors and Volvo.
Charlene has keynoted numerous Industry events including BrandIt with Google Dublin, YouTube for Performance Expert Days, and Innovation Enterprise’s Digital Brand Strategy Summit.