Charlene Tassinari


Charlene Tassinari is the Co-founder of Canvas+Co, a marketing firm that helps brands succeed in a video-first world. 

Before founding Canvas+Co, Charlene spent 13 years at Google in various go-to-market and partnership roles. Most recently, she was the Head of Creative Product & Solutions at YouTube, driving the vision for Google’s creative resources for small-to-medium businesses. Charlene and her team built first-of-kind video production solutions including YouTube ad products, an external creative partner ecosystem and an in-house video editing team, enabling global access to affordable video creative. Charlene previously led the Brand Evangelist & Executive Strategy team which helped accelerate C-Level client relationships and drive YouTube revenue through workshops and events. She was responsible for workshop strategy, curriculum and managing operations of the global team based in San Francisco, New York City, Dublin, Sydney and Tokyo. Charlene spent an additional 8 years at Google managing partnerships with some of the world’s largest technology brands including Intel, Adobe and Lenovo.

Prior to her time at Google, Charlene spent 4 years in ad sales in New York City supporting clients like Mars, Kraft, WWE, General Motors and Volvo.

Charlene Tassinari’s Session

9:00 a.m.–9:45 p.m. PT — Thursday, February 29, 2024

Unlocking Your Brand's Creative Advantage in the Age of AI

This keynote is perfect for: inspiring brands to bring AI into their creative workflow, giving marketers confidence in their own creativity, improving creative effectiveness

​The secret to unlocking your brand’s creative advantage in the age of AI is not the technology, it’s your people. In this talk, we’ll reveal how great marketing teams will leverage this people-first superpower in order to unlock the full value of AI tools at their fingertips.

While AI will ultimately impact nearly every part of the business, this talk focuses on what marketers can and should do now. Illustrated through real industry examples, attendees will leave with:

  • A new perspective on the partnership between people and AI, including the critical marriage of the two during the insights generation and ideation stages of campaign development 
  • Ready-to-use prompts for leveraging AI to turn customer insights into creative concepts that capture attention and drive business results 
  • A renewed passion for the even-more-critical role of testing and learning in the age of AI and a framework for continued learning 

As technology reaches new heights, innovative brands will embrace new capabilities and efficiencies. Winning brands will do the same, while simultaneously doubling-down on creating cultures and processes that foster human creativity. 

Check out our early bird ticket prices!
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