Carly Potock


As former Head of Creative Partnerships at Google/YouTube, Carly’s team built Google’s first ecosystem of affordable creative production partners for small-to-medium businesses. Her team oversaw the global go-to-market for Google’s in-house editing service, as well as launched a network of YouTube-trained video production houses called the YouTube Creative Directory, which includes industry innovators like VidMob, Genero, QuickFrame, and Animoto.

Prior to this, Carly spent 5 years as a trusted strategic partner to Google’s top clients/agencies. She was the co-founder and lead facilitator of YouTube's Brand Strategy Team, designing customized workshops for marketing executives to accelerate brand growth through video. She’s partnered with brands across the Food & Beverage, CPG, Retail, and Gaming industries including Mattel, Burger King, Subway, UNIQLO, Purple and Riot Games.

Prior to her time at Google, she worked in international marketing at Major League Baseball building the brand’s presence in Europe, Asia, and South America.

Carly Potock’s Session

9:00 a.m.–9:45 p.m. PT — Thursday, February 29, 2024

Unlocking Your Brand's Creative Advantage in the Age of AI

This keynote is perfect for: inspiring brands to bring AI into their creative workflow, giving marketers confidence in their own creativity, improving creative effectiveness

You're not competing with AI, you're competing with other marketers who use AI. So how do you stand out in the age of universal access to information? These tools generate vast amounts of consumer data, but it’s a marketer's ability to interpret and utilize this data creatively that sets them apart.

In this talk, we’ll educate and inspire brands to nurture their creative thinking and embrace experimentation in order to create unique and memorable campaigns that capture consumer attention and drive business results. Using industry examples, we will: 

  • Prove why every great marketing campaign begins with an insight and share the go-to AI and platform tools for marketers to generate insights for creative development.

  • Share creative provocations for turning insights into campaign concepts that lean into the universal constants of human attention while also challenging industry and platform storytelling patterns 

  • Showcase our multi-phased approach to on-going creative testing and learning 

While AI will continue to push the boundaries of the marketing industry, winning brands will invest in processes that foster human creativity and promote the deep knowledge and intuition that marketers bring to the table.

Check out our early bird ticket prices!
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