As former Head of Creative Partnerships at Google/YouTube, Carly’s team built Google’s first ecosystem of affordable creative production partners for small-to-medium businesses. Her team oversaw the global go-to-market for Google’s in-house editing service, as well as launched a network of YouTube-trained video production houses called the YouTube Creative Directory, which includes industry innovators like VidMob, Genero, QuickFrame, and Animoto.
Prior to this, Carly spent 5 years as a trusted strategic partner to Google’s top clients/agencies. She was the co-founder and lead facilitator of YouTube's Brand Strategy Team, designing customized workshops for marketing executives to accelerate brand growth through video. She’s partnered with brands across the Food & Beverage, CPG, Retail, and Gaming industries including Mattel, Burger King, Subway, UNIQLO, Purple and Riot Games.
Prior to her time at Google, she worked in international marketing at Major League Baseball building the brand’s presence in Europe, Asia, and South America.