Carly Potock


Carly Potock is the Co-founder of Canvas+Co, a marketing firm that helps brands succeed in a video-first world. 

Prior to launching Canvas+Co, Carly spent 7 years at Google/YouTube in various roles dedicated to simplifying the video marketing landscape for growing businesses. As Head of Creative Partnerships, Carly’s team built Google’s first ecosystem of affordable creative production solutions for small-to-medium sized businesses. Her team oversaw the global go-to-market for Google’s in-house editing service, as well as launched a network of YouTube-trained video production houses called the YouTube Creative Directory, which includes industry innovators like VidMob, Genero, and QuickFrame.

In 2015, Carly was the founding member of YouTube’s first brand strategy team for small-to-medium sized businesses, designing and facilitating customized workshops for marketing executives to accelerate brand growth through video. She has been a trusted strategic partner to brands across the Food & Beverage, CPG, Retail, and Gaming industries including Mattel, Burger King, Subway, UNIQLO, Purple and Riot Games.

Prior to her time at Google, Carly worked in international marketing at Major League Baseball building the brand’s presence in Europe, Asia, and South America.

Carly Potock’s Session

9:00 a.m.–9:45 p.m. PT — Thursday, February 29, 2024

Unlocking Your Brand's Creative Advantage in the Age of AI

This keynote is perfect for: inspiring brands to bring AI into their creative workflow, giving marketers confidence in their own creativity, improving creative effectiveness

​The secret to unlocking your brand’s creative advantage in the age of AI is not the technology, it’s your people. In this talk, we’ll reveal how great marketing teams will leverage this people-first superpower in order to unlock the full value of AI tools at their fingertips.

While AI will ultimately impact nearly every part of the business, this talk focuses on what marketers can and should do now. Illustrated through real industry examples, attendees will leave with:

  • A new perspective on the partnership between people and AI, including the critical marriage of the two during the insights generation and ideation stages of campaign development 
  • Ready-to-use prompts for leveraging AI to turn customer insights into creative concepts that capture attention and drive business results 
  • A renewed passion for the even-more-critical role of testing and learning in the age of AI and a framework for continued learning 

As technology reaches new heights, innovative brands will embrace new capabilities and efficiencies. Winning brands will do the same, while simultaneously doubling-down on creating cultures and processes that foster human creativity. 

Check out our early bird ticket prices!
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