Robyn Nissim

CEO + Founder
Social Proof Agency

Robyn began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she realized she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business.

During this time, Robyn built out Ulta Beauty's entire influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources.

From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year.

After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. SPA is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide.

Robyn Nissim’s Session

1:45 p.m.–2:30 p.m. PT — Wednesday, February 28, 2024

Panel: The State of Social Media – Where Are the Biggest Opportunities for Marketers in 2024?

Join us for an insightful panel discussion on "The State of Social Media – Where Are the Biggest Opportunities for Marketers in 2024?" as we delve into the forefront of digital marketing. Explore the intersection of AI and social media, unraveling how companies are currently leveraging it and the untapped potential that awaits. Navigate the evolving social landscape in a "post-Twitter" era, examining the shifting dynamics and emerging opportunities. Gain valuable insights into the future of influencer marketing and content creation, understanding how brands can effectively collaborate with influencers and creators in 2024. Don't miss this session for a forward-looking exploration of the most promising opportunities for marketers in the ever-evolving social media landscape.

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