Harshada Deshpande

Senior Social Media Manager

Harshada is the Senior Social Media Manager at RevenueWell, an all-in-one dental marketing and patient communication platform. RevenueWell is a dental practice management solution that helps organizations manage patient communications, appointments, reminders, payments, marketing and other operations via a unified portal. As the Senior Social Media Manager at Revenuewell, Harshada is responsible for crafting both organic and paid content strategies across various social media platforms.

With a solid engineering background, Harshada brings a unique perspective to the world of marketing. After completing her engineering degree, a strong desire to delve into the dynamic realm of marketing led her to pursue an MBA in Marketing from the University of Washington, where she honed her skills and knowledge in this ever-evolving field.

Harshada lives in Seattle with her husband and their dog, Casper. In her free time, she loves to explore the city's scenic beauty and indulge in outdoor activities.

Harshada Deshpande’s Session

12:30 p.m.–1:15 p.m. PT — Wednesday, February 28, 2024

Ethical Practices in Social Media Marketing: Promoting Transparency and Authenticity

During this session, we will explore the importance of ethical practices in social media marketing, with a focus on promoting transparency and authenticity in your online presence. With the rise of social media's influence on businesses and consumers, maintaining an ethical approach is crucial for building trust and credibility. We will delve into best practices for handling negative feedback and online backlash, turning challenges into opportunities for growth and improved customer relationships.

Key Takeaways:

  • Understanding the significance of ethical practices in social media marketing to enhance brand reputation and customer loyalty.
  • Exploring strategies to promote transparency and authenticity in content creation and engagement with your audience.
  • Learning how to effectively handle negative feedback and online backlash with empathy and professionalism.
  • Leveraging ethical social media practices to foster meaningful connections and long-lasting relationships with your customers.
  • Gaining insights on aligning your brand values with social media strategies to create a positive impact on your audience and the community.
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