Alysa Gumto

Social Media Manager
Chic Influencer
Alysa Gumto has been a Social Media Manager since January 2019. As a Social Media Manager with 5+ years of experience, she loves nothing more than all things strategy development, content creation, and customer retention to drive the bottom line. Additionally, she enjoys conducting in-depth analyses using social media insights to identify critical trends and refine tactics accordingly. When she is not working, you can find her hanging out with her Golden Retriever, Truly, and recording podcast episodes for the Telling It Like It Is with Alysa Podcast.

Alysa Gumto’s Session

Engaging Your Audience: Techniques for Creating Social Media Content that Resonates with Your Target Market

It's no secret that social media is an ever-evolving digital landscape, and now, more than ever before, it is crucial that our social media followers feel seen and heard. 

This presentation showcases the importance of finding common ground with your audience.

During this session, we will explore the art of creating this meaningful connection with your followers. We will also delve into the pivotal role of defining your brand's voice, which is crucial in establishing consistency and identity in the digital realm. This session will introduce strategies for creating content to stop the scroll. These strategies include compelling visuals, attention-grabbing taglines, storytelling techniques, providing value, and persuasive calls to action. These approaches are indispensable in a digital landscape where the competition for audience attention remains fierce.

Gain insights into the art of crafting engaging and impactful social media content in the year 2024 and beyond, where your audience not only consumes your content but feels truly seen and heard.

Key takeaways include:

  1. Learn and cater to your target audience's problems, desires, and solutions when creating compelling social media content.
  2. Establish a consistent brand voice that resonates with your specific audience and how different brands effectively utilize their voices to connect with their customers.
  3. Develop practical techniques for crafting content that stops the scroll - including visual selection, taglines, storytelling, adding value, and implementing strong calls to action.


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