Emily Peterson

Sr. Content Solutions Consultant

Emily is a marketing and communications leader with more than two decades of experience specializing in content, digital marketing, social media, brand, communications and word of mouth. She has worked with Fortune 1 and Fortune 500 brands spanning tech, retail, CPG, food and beverage, and oil and gas. In her current role, she partners with leading tech brands to help them design and deliver business impactful content and creative strategies. Emily is motivated by LinkedIn’s mission and vision to connect the world's professionals and create economic opportunity for every member of the global workforce.

Emily Peterson’s Session

1:00 p.m.–1:45 p.m. PT — Wednesday, February 28, 2024

Supercharge your Brand Presence: Developing a Content Strategy and Establishing Meaningful Engagement on Social Media

In today's world where brand is increasingly important, there is an opportunity to tap an underutilized content asset with your organization that sparks dialogue: thought leadership. 89% of decision-makers say thought leadership has enhanced their perceptions of an organization.

Join this dynamic session where participants will be guided through the art and science of harnessing unique perspectives to develop a content strategy and elevate your brand presence.

Key takeaways:

  1. Develop a content strategy: Develop a content strategy that harnesses brand and executive thought leadership. Understand the types of content that resonate with your target audience and establish consistency. 
  2. Effectively engage to create dialogue: In addition to publishing, discover techniques for engaging with your audience on platforms like LinkedIn, including building meaningful community, participating in discussions, and leveraging analytics to refine your approach.
  3. Harness executive and SME knowledge and passion: Learn how to recognize potential thought leaders within your organization, who can authentically represent your brand and industry expertise.
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