Kate Berry

Social Media Manager

Kate Berry is a highly experienced social media strategist, currently working in the life science industry. With a robust background in social media spanning over 7 years, she has honed her expertise through both in-house and agency roles. Currently, she serves as a social media manager at MilliporeSigma, a prominent global life science brand. In her role at MilliporeSigma, Kate collaborates with global stakeholders to develop and execute impactful social media strategies, with a particular focus on paid advertising. Her primary objective is to cultivate a compelling and engaging online presence within the B2B space. During her time at working at a social media agency, she managed 10 clients in the finance, home, and insurance industries developing organic and paid strategies across Facebook, Instagram, Twitter and LinkedIn. She maintains certifications from HubSpot Academy in Social Media and the Association of National Advertisers in Digital Marketing.

Kate Berry’s Sessions

9:45 a.m.–10:30 a.m. PT — Wednesday, February 28, 2024

Maximizing Impact: Creating a Holistic Strategy for Organic and Paid Social

During this session, we'll uncover the secrets behind integrating organic and paid social media to supercharge your brand's online presence. Get ready to discover key elements of a holistic strategy, learn powerful techniques to seamlessly align organic and paid efforts, and walk away with actionable insights to optimize every aspect of your social media game. This session is packed with practical advice to take your social media strategy to the next level.

Here's what you'll take away from this session:

  • Discover the key differences between organic vs. paid social media.
  • Understand the vital ingredients that make up a holistic social media strategy.
  • Strategically align organic and paid social components for a consistent brand narrative.
  • Unlock best-in-class examples of organic and paid social media.

10:00 a.m.–10:45 a.m. PT — Thursday, February 29, 2024

Speaker-Led Roundtable Discussion

Topic A: Engaging a B2B Audience on Social

Check out our early bird ticket prices!
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