Melissa Lynham

Social Media Manager
Ocean Casino Resort

Melissa Lynham, Social Media Manager for Ocean Casino Resort in Atlantic City has over 7 years in the industry. Kicking off her career her social media career in the healthcare field, Melissa found her "big break" when she made the jump into agency life and taking on their largest client, Wawa. After a few years she made her way back in house to run the social for the largest property in Atlantic City. Her core personality consists of loving Taylor Swift, rooting for the Philadelphia Eagles and raising her puppy, Fletcher.  Melissa also was named Social Media Professional of the Year by Philly’s Social Media Masters in 2023.

Melissa Lynham’s Session

10:30 a.m.–11:15 a.m. PT — Wednesday, February 28, 2024

A Deep Dive into Building Successful Influencer Partnerships for All Brand Sizes

During this session, Melissa will dive deep into how to leverage influencers for your brand...big or small. Everything from planning a budget, finding an influencer that works for your brand, creating a contract, communicating with talent management, utilizing the content created, measuring its success, and overall, how to build a successful relationship. I will provide past examples from my work with mega, macro, and micro-influencers. This presentation offers the KEY to leveraging influencers to increase brand awareness, engagement rate and followers. This session will benefit social media managers, big brands, small brands, and even creators.

Key takeaways:

  • Best practices for communicating with influencers and talent managers to create a fair and prosperous contract.
  • Elevate your campaign with influencer marketing and learn from recent and successful campaign studies.
  • Tips for large and small brands to execute paid and unpaid collaborations
Check out our early bird ticket prices!
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct