Franky Ponce

Social Media Content Producer
NYC Ferry

Franky is a content strategist and producer based in Brooklyn, NYC. With 7 years of experience and a diverse agency and PR background, Franky has owned and implemented countless social media campaigns, managed platforms, and crafted successful, original social content for brands across a multitude of industries – video games, mental health, LGBTQ organizations, hair care and more. Franky takes pride in being a “brand chameleon,” seamlessly adapting and successfully integrating brands into the social media landscape.

At NYC Ferry, Franky leads social media content production to help grow the awareness and ridership of the city’s commuter ferry. Through many viral short form videos and a refreshed tone of voice on social media, Franky’s work has captured attention of audiences well beyond New York City and grown the reach of NYC Ferry over 500% in less than a year.

Franky Ponce’s Session

11:45 a.m.–12:30 p.m. PT — Wednesday, February 28, 2024

How to Strategize and Create Engaging, Short-Form Video Content

In a world where creators own the organic social media landscape, it can be difficult for brands to “compete” with the constant influx of original short-form video content on platforms like TikTok and Instagram Reels. Having worked both agency side and in-house, I’ve seen how daunting it can be for brands to “let go” and adapt to a world where trends and storytelling rule. However, when harnessed correctly, organic short-form videos have the power to transform brands and their social media presence. During this session, you will learn how to ideate and create short-form content accurately and authentically with your brand’s goals in mind, setting you up for success to make an impact, entertain audiences, and maximize your brand’s reach.

Key Takeaways:

  • Effectively approach and strategize short-form video content in 2024.
  • Understand and define your brand’s tone of voice with short-form content.
  • Best practices for editing and posting short-form videos (as of now), getting the most out of your viewers to boost engagement/shareability.
  • Support your short-form content after posting to help increase brand visibility.
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