Jacqueline Joyner

Social Media Lead & Senior Brand Manager

Jacqueline is a brand social strategist with nearly ten years of experience building and executing creative brand marketing strategies across social and digital platforms at Fortune 250 companies, including Amazon, Johnson & Johnson, and early-stage tech start-ups.

Currently, she is the global social media lead at a large B2B technology organization, where she is responsible for developing and overseeing high-visibility, high-impact social strategies to achieve global communications and brand marketing goals.

Jacqueline Joyner’s Session

10:45 a.m.–11:30 a.m. PT — Thursday, February 29, 2024

How to Grow & Develop Your Target Audience on Social

A strong social media audience is more critical than ever to the success of brands in 2024. 

In this session, you’ll learn how to approach growing and developing your target audience on social media in today’s digital landscape.

We’ll discuss the context for social media growth in 2024, the business case for focusing on growth, and a framework for how to grow your target audience - with advice for newly emerging brands and established organizations alike.  

  • The new expectations for brands on social today
  • The impact social growth can have on your overarching marketing and business goals
  • How to strategically approach target audience growth on social
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