Justin Cottle

Content Creator
Institute of Human Anatomy and Writer at The Dissection Room

Justin Cottle created content for the Institute of Human Anatomy TikTok and YouTube channels for the past 4 years, helping gather 20 million followers across all their social media platforms. He was one of the first science communicators on TikTok, and worked directly with TikTok and ByteDance to develop a formula for effective short form content creation. He is the writer for The Dissection Room newsletter, where he dissects topics and ideas as they relate to creativity.

Justin Cottle’s Session

Engage, Educate, Entertain: Mastering Short Form Content Creation

In 2019, I emailed TikTok a sample video of what I had in mind for their platform, and received a follow up email within minutes asking if I could speak directly with their content team.

Over the next few months, I worked directly with TikTok to become one of the first educators on the platform, and then played an instrumental role in TikTok's strategy of educating the public about biology during the pandemic.

Since November 2019, I've garnered the Institute of Human Anatomy TikTok profile 10.4 million followers, and have learned the ins and outs of teaching about the human body in short form content.

During this session, we will cover:

  • Teaching Effectively In Short Amounts of Time
  • Capturing Attention and Keeping It
  • Posting Strategies
  • How to Move Followers onto Other Platforms
  • Building a Community
Check out our early bird ticket prices!
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