Mary Olivieri

2.718 Marketing

Mary Olivieri is the President of the fully-integrated marketing and PR agency – 2.718 Marketing and a Second City Training Center student. With decades of Copywriting, Creative Direction, and Strategic Marketing under her belt, she has led scores of Higher Ed communications professionals in delivering materials designed to trigger an emotional response in prospective students, graduate student candidates, parents, guardians…and more. Through custom-created, improvisational-based exercises – her approach to the craft of writing and brainstorming has often been called “Zen-like” and “groundbreaking.” As an award-winning B2B and B2C marketer, Mary has created communications for hundreds of schools, including the University of Illinois Chicago, Herzing University, Kellogg Graduate School of Management | Northwestern, Governor’s State University, and more!

Mary Olivieri’s Session

12:00 p.m.–12:45 p.m. PT — Thursday, February 29, 2024

Five Content Brainstorm Steps that Generate Big Ideas

Check out our early bird ticket prices!
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