Social Media Marketing Strategy

Melissa Lynham’s Session

10:30 a.m.–11:15 a.m. PT — Wednesday, February 28, 2024

A Deep Dive into Building Successful Influencer Partnerships for All Brand Sizes

During this session, Melissa will dive deep into how to leverage influencers for your brand...big or small. Everything from planning a budget, finding an influencer that works for your brand, creating a contract, communicating with talent management, utilizing the content created, measuring its success, and overall, how to build a successful relationship. I will provide past examples from my work with mega, macro, and micro-influencers. This presentation offers the KEY to leveraging influencers to increase brand awareness, engagement rate and followers. This session will benefit social media managers, big brands, small brands, and even creators.

Key takeaways:

Best practices for communicating with influencers and talent managers to create a fair and prosperous contract.
Elevate your campaign with influencer marketing and learn from recent and successful campaign studies.
Tips for large and small brands to execute paid and unpaid collaborations