Jacqueline Joyner

10:45 a.m.–11:30 a.m. PT — Thursday, February 29, 2024

How to Grow & Develop Your Target Audience on Social

A strong social media audience is more critical than ever to the success of brands in 2024. 

In this session, you’ll learn how to approach growing and developing your target audience on social media in today’s digital landscape.

We’ll discuss the context for social media growth in 2024, the business case for focusing on growth, and a framework for how to grow your target audience - with advice for newly emerging brands and established organizations alike.  

• The new expectations for brands on social today
• The impact social growth can have on your overarching marketing and business goals
• How to strategically approach target audience growth on social