Kirill Gil

Master Solutions Specialist
Sprinklr, Inc.

Kirill Gil is a Master Solutions Consultant in Marketing and Advertising, boasting 15 years of experience in online marketing, eCommerce, and enhancing customer experiences. He is adept at crafting transformational strategies that harness the strengths of both people and technology, aiming to deliver unparalleled customer experiences and optimize marketing ROI. During his four-year tenure at Sprinklr, Kirill has become a trusted advisor to some of the world's most esteemed companies, guiding them towards adopting an infrastructure-first approach to marketing.

Kirill Gil’s Session

12:30 p.m.–12:45 p.m. PT — Wednesday, February 28, 2024

Thought Leader Spotlight: Beyond Engagement: Improving Marketing ROI Requires End-to End Marketing Infrastructure

This session will explore the significance of creating an interconnected infrastructure within marketing organizations that integrates planning, development, publishing, and optimization roles. We will examine how such integration positively affects performance and cost savings, thanks to enhanced insights, data democratization, and quicker decision-making. Additionally, we will discuss the implications to governance for companies, enabling them to minimize risks throughout the marketing process. 

  • Current marketing process is fragmented – Planning, Development, Operations, Analytics and Governance 
  • Fragmented state doesn’t allow for teams to get insights to create best practices  
  • Taxonomy that is critical for a feedback loop gets lost  
  • It is next to impossible to measure true marketing ROI, marrying the outcomes with the effort  
  • Centralization is the first step to automation including use of AI for Marketing 
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