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During this session, Melissa will dive deep into how to leverage influencers for your brand...big or small. Everything from planning a budget, finding an influencer that works for your brand, creating a contract, communicating with talent management, utilizing the content created, measuring its success, and overall, how to build a successful relationship. I will provide past examples from my work with mega, macro, and micro-influencers. This presentation offers the KEY to leveraging influencers to increase brand awareness, engagement rate and followers. This session will benefit social media managers, big brands, small brands, and even creators.
- Best practices for communicating with influencers and talent managers to create a fair and prosperous contract.
- Elevate your campaign with influencer marketing and learn from recent and successful campaign studies.
- Tips for large and small brands to execute paid and unpaid collaborations