How to Strategize and Create Engaging, Short-Form Video Content

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In a world where creators own the organic social media landscape, it can be difficult for brands to “compete” with the constant influx of original short-form video content on platforms like TikTok and Instagram Reels. Having worked both agency side and in-house, I’ve seen how daunting it can be for brands to “let go” and adapt to a world where trends and storytelling rule. However, when harnessed correctly, organic short-form videos have the power to transform brands and their social media presence. During this session, you will learn how to ideate and create short-form content accurately and authentically with your brand’s goals in mind, setting you up for success to make an impact, entertain audiences, and maximize your brand’s reach.

Key Takeaways:

• Effectively approach and strategize short-form video content in 2024.
• Understand and define your brand’s tone of voice with short-form content.
• Best practices for editing and posting short-form videos (as of now), getting the most out of your viewers to boost engagement/shareability.
• Support your short-form content after posting to help increase brand visibility.