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During this session, we'll uncover the secrets behind integrating organic and paid social media to supercharge your brand's online presence. Get ready to discover key elements of a holistic strategy, learn powerful techniques to seamlessly align organic and paid efforts, and walk away with actionable insights to optimize every aspect of your social media game. This session is packed with practical advice to take your social media strategy to the next level.

Here's what you'll take away from this session:

  • Discover the key differences between organic vs. paid social media.
  • Understand the vital ingredients that make up a holistic social media strategy.
  • Strategically align organic and paid social components for a consistent brand narrative.
  • Unlock best-in-class examples of organic and paid social media.

Kate Berry
Social Media Manager