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In the dynamic landscape of social media, the ability to effectively communicate the rationale behind strategic shifts and pivotal decisions is crucial for garnering support across various stakeholders. This session delves into the pivotal role of data in shaping these narratives and explores the art of selecting the right metrics to convey compelling stories to different audiences. We'll discuss the proactive construction of dashboards tailored to your specific needs, insights into what marketing leaders should and shouldn't see, and strategies for delivering impactful insights that drive meaningful change. By the end of this session, participants will be equipped with the knowledge to discern which data points are instrumental in aligning social media strategies with organizational goals.

Key Takeaways:

  1. Uncover the internal metrics essential for gauging the overall health of your social media channels.
  2. Identify granular metrics that signal the need for strategic adjustments and heightened attention.
  3. Understand the metrics that resonate with marketing leadership and drive investment in social program success.

Meg Bradley
Senior Manager, Global Social Media
Akamai Technologies