Jessika is a social media and relationship marketing strategist. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika also teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.
Jessika Phillips’s Session(s):
10:00 am–1:00 pm — Tuesday, February 4, 2020
A social media policy is a crucial tool for any organization regardless if they use social media. More than 74% of the population uses social media, which means your employees are most likely using the platforms as well.
A social media policy will provide a guide so you and your employees are prepared for potential best and worst-case scenarios that could happen online. It also will serve as a resource detailing company/brand expectations as it relates to personal and professional social media usage. If your brand is one of the 63% of companies that do not have a social media policy in place, you’re leaving yourself vulnerable to brand threats.
Ready to create your policy framework and make 2020 the year to protect your organization?
In this fast-paced, action-filled workshop we will cover:
This session is for anyone wanting to ensure their organization is protected online through creating a Social Media Policy Framework.